Multi-Acquiring Strategies
Last updated:November 22, 2024
As an eCommerce merchant, seamless payment processing is crucial for maintaining your reputation and driving sales. Multi-acquiring
strategies like Smart Retry, BIN Dispatching, and Channel Dispatching can enhance your payment framework. This guide provides a
detailed understanding of each strategy, when to implement them, and the issues they address, supported by practical examples.
Choosing the Right Strategy for Your Business
Smart Retry
Smart Retry automatically retries failed transactions with fallback acquirers to enhance payment success rates.
Navigate Risk Profiles
- Scenario: An online store receives an order from a customer in a high-risk region.
- Issue: The primary acquirer declines the transaction due to its risk profile.
- Solution: Reroute to fallback acquirer with flexible criteria.
- Outcome: Sale completed.
Optimize Conversion Rates
- Scenario: A sporting goods store processes a transaction.
- Issue: The primary acquirer declines the transaction due to the MCC associated with high-risk categories.
- Solution: Resubmit the transaction using an MCC relevant to retail or apparel.
- Outcome: Increased acceptance.
Enhance Customer Experience
- Scenario: During a flash sale, a customer's payment fails.
- Issue: The failure is due to a soft bank reject caused by a temporary network issue.
- Solution: Immediately retry the transaction with the same or a different acquirer.
- Outcome: Customer completes their purchase without interruption.
Handle Authentication Challenges
- Scenario: A customer's payment is declined.
- Issue: The decline is due to a soft decline from the issuer requesting Strong Customer Authentication (SCA).
- Solution: Resubmit the transaction with the necessary authentication data.
- Outcome: Payment processed successfully.
Business Model Adaptation
- Global Acquirer: Retry failed transactions with a global acquirer when local acquirers decline.
- High-Risk Profiles: Use fallback acquirers with greater flexibility for high-risk transactions.
Understanding Bank Rejects
Soft Bank Rejects
- Issue: Temporary issues that can be retried immediately.
- Example: Payment fails due to a temporary connection issue. Smart Retry resubmits the transaction.
Hard Bank Rejects
- Issue: Permanent failures that should not be retried until resolved.
- Example: Payment declined because the card is reported stolen. Do not retry until resolved with the issuing bank.
Smart Retry is particularly effective for handling soft bank rejects, increasing the likelihood of successful payment completion.
BIN Dispatching
BIN Dispatching routes transactions based on the first six digits of the card number, identifying
the issuing bank and card type.
Enhance Payment Processing Efficiency
- Scenario: An online retailer in the US processes payments from both US and European customers.
- Issue: Need to save on shopper exchange costs.
- Solution: Route US credit cards to a US acquirer and European credit cards to a European acquirer.
- Outcome: Reduced exchange costs.
Optimize Transaction Costs
- Scenario: A merchant processes both debit and credit card transactions.
- Issue: Different acquirers offer better rates for different card types.
- Solution: Route debit cards to Acquirer A for lower fees and credit cards to Acquirer B for better rates.
- Outcome: Minimized costs and maximized profit margins.
Boost Approval Rates
- Scenario: The payment orchestration platform processes transactions from various banks.
- Issue: Acquirer A has higher approval rates for cards issued by Bank X.
- Solution: Route transactions from Bank X’s BINs to Acquirer A.
- Outcome: Increased successful transactions.
Cater to Regional Preferences
- Scenario: A global online store handles transactions from Europe and Asia.
- Issue: Need to cater to local banking practices.
- Solution: Route European-issued cards to Acquirer C for specialized handling, and Asian-issued cards to Acquirer D for better rates and approval.
- Outcome: Smoother processing and higher approval rates.
Manage High-Risk Transactions
- Scenario: A merchant processes transactions from high-risk regions.
- Issue: Increased risk of fraud and chargebacks.
- Solution: Route high-risk BINs to acquirers with robust fraud detection systems.
- Outcome: Mitigated fraud and chargebacks.
How It Works
The Credit Card BIN Dispatching allows you to navigate incoming transactions and send them to specific acquirers
based on defined settings per MID:
- Credit Card BIN Ranges
- Issued Countries of Credit Cards
Example Configurations:
- Send all credit cards for Austria, Germany, and Switzerland to Acquirer MID A.
- Send all credit cards where the BIN is between 534500 and 534599 to Acquirer MID B.
- Send all credit cards where the BIN is between 510100 and 510900 to Acquirer MID C.
- Send all other cards to Acquirer MID D.
Integrating BIN Dispatching with Smart Retry
Combining BIN dispatching with Smart Retry creates a robust multi-acquiring strategy. Here’s how they work together:
- Initial Routing: Use BIN dispatching to route transactions to the most suitable acquirer based on card
type, region, and cost considerations.
- Fallback Mechanism: If a transaction fails, Smart Retry automatically resubmits it to a fallback acquirer.
- Continuous Optimization: Analyze transaction data to refine BIN dispatching rules and Smart Retry configurations for optimal performance.
Channel Dispatching
Channel Dispatching allows merchants to distribute payments across multiple channels based on specific criteria
or predefined percentages.
Channel Dispatching by Matched Criteria
Routes transactions to specific channels based on predefined criteria, such as card brand or issuing bank.
Brand-Specific Routing
- Scenario: Transactions from specific card brands (e.g., Visa, MasterCard).
- Issue: Need to optimize costs and approval rates.
- Solution: Route Visa transactions to Acquirer A for lower fees, and MasterCard transactions to Acquirer B for higher approval rates.
- Outcome: Reduced transaction costs and increased approval rates.
Regional Preferences
- Scenario: Transactions based on the issuing bank’s region.
- Issue: Need to cater to local banking practices.
- Solution: Route European-issued cards to Acquirer C for specialized handling, and Asian-issued cards to Acquirer D for better rates and approval.
- Outcome: Smoother processing and higher approval rates.
Channel Percentage Dispatching
Distributes a certain percentage of transaction traffic to different channels, each configured with specific acquirers.
A/B Testing
- Scenario: Evaluate different acquirers.
- Issue: Need to compare approval rates and transaction costs.
- Solution: Route 50% of transactions to Acquirer A and 50% to Acquirer B.
- Outcome: Data collected to determine the better-performing acquirer.
Feature Rollout
- Scenario: Test new payment orchestration platform features.
- Issue: Minimize risk during rollout.
- Solution: Test the new feature on 10% of transactions while 90% continue with the existing setup.
- Outcome: Validate the new feature with minimal disruption.
Risk Management
- Scenario: Implementing new 3DS versions.
- Issue: Need to test 3DS 2.3 while maintaining stability with 3DS 2.2.
- Solution: Route 10% of transactions to 3DS 2.3 and 90% to 3DS 2.2.
- Outcome: Informed risk management and smooth transition.
How It Works
When a payment transaction hits the gateway, it is processed according to the dispatching rule set by the merchant:
- Matched Criteria Dispatching: Routes transactions based on specific attributes like card brand or issuing bank.
- Percentage Dispatching: Distributes transactions across channels based on predefined percentages to balance load and evaluate performance.
Integrating Channel Dispatching with Smart Retry
Combining Channel Dispatching with Smart Retry creates a robust multi-acquiring strategy. Here’s how they work together:
- Initial Routing: Use Channel Dispatching to route transactions based on criteria or percentages.
- Fallback Mechanism: If a transaction fails, Smart Retry automatically resubmits it to a fallback acquirer.
- Continuous Optimization: Analyze transaction data to refine Channel Dispatching rules and Smart Retry configurations for optimal performance.
Summary of Multi-Acquiring Strategies
Orchestration Strategy |
Description |
When to Use |
Smart Retry (Guide) |
Retries failed transactions with fallback acquirers |
High failure rates due to temporary issues or high-risk decline |
BIN Dispatching |
Routes transactions based on card BIN |
Optimize approval rates for specific card types and regions |
Channel Dispatching |
Distributes transactions based on criteria or percentages |
Balance loads, A/B test acquirers, or tailor routing to attributes |
Combining Strategies for Robust Multi-Acquiring
Combined Strategy |
Description |
When to Use |
BIN Dispatching + Smart Retry |
Optimized routing with fallback |
Need optimized routing and a safety net for failure |
Channel Dispatching + Smart Retry |
Balances loads and retries failed transactions |
Balance load and ensure high success rate |
Channel + BIN Dispatching |
Targeted routing with cost efficiency |
Optimize costs and approval rates |
Comprehensive Strategy |
Integrates all methods for optimization |
Need robust setup for managing costs, risks, and success rates |
Conclusion
Smart Retry is more than just a fallback mechanism; it’s a powerful tool that helps you navigate the complexities
of payment processing. By automatically handling failed transactions and optimizing the payment flow, Smart
Retry ensures that your customers enjoy a seamless shopping experience, and you maintain operational efficiency
and high conversion rates. Embrace Smart Retry to protect your reputation, support customer loyalty, and drive
repeat business.
Incorporating BIN dispatching into your multi-acquiring strategy, alongside Smart Retry, provides a comprehensive
approach to payment processing. This combination not only enhances your approval rates and reduces costs but also
ensures a superior customer experience. By leveraging these advanced techniques, you can navigate the complexities
of global payments with confidence and efficiency.
Channel dispatching, whether based on matched criteria or percentage distribution, is a vital component of a
robust multi-acquiring strategy. By intelligently routing transactions, merchants can optimize costs, enhance
approval rates, manage risk, and improve the overall customer experience. This method ensures that payment
processing is efficient, reliable, and adaptable to the ever-changing landscape of global eCommerce.
See also